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Startups1 min read

SEO for startups: how to get found before you have a brand

A practical playbook for ranking on search when nobody's heard of you yet — the exact approach we build into every site.

By Lomincorp

Search is the cheapest, most durable channel a young company has. Here's how we set clients up to win it.

1. Build on a fast, server-rendered foundation

Core Web Vitals are a ranking factor and a conversion factor. We ship on Next.js so pages render server-side and load instantly.

2. Target intent, not vanity keywords

Rank for what buyers actually search — problem-first, long-tail phrases — before chasing head terms.

3. Publish genuinely useful content

A blog that answers real questions compounds. Each post is a new door into your site.